Everyday business needs to launch new commercial initiatives to increase ARPU and reduce customer churn. And as always the time to market is considered vital. On the other hand a solution able to meet the business needs is not enough: financial limitations and technical constraints (for example, rapid RoI, low risk, ease of integration and no data duplication) must be taken into account.

A well designed promotion campaign and an effective promotion campaign management system can meet all of the above requirements.

WARP4 Promotion Engine is the first promotion and fidelity campaigns management system able to create promotions and fidelity campaigns based on complex business rules which take into account virtually any type of input event such as traffic data, top ups, interactions with IVR or portals and so forth.
Bonuses can be provided in any form such as money bonus, air time, number of messages or kilobytes.

WARP4 Promotion Engine does not need any specific customer information, therefore no data duplication is required.
WARP4 Promotion Engine provides full business convergence as it is suitable for: prepaid and postpaid payment methods, wireline and wireless services, traditional and innovatives products and environments.